Most time we get confuse between Organic search paid search and there terms. When we go to check ranking and status of our Website/Blog, we find these technical two words. So let’s go for know about these words and it’s terms.
Search engine is the most powerful tool to discover anything that exists in this world. Search results are vitally important to your business since 80% of website traffic is directed to your site via search engines. Studies show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic.
If your website is buried on page 3 or 4 of the SERPs for your most important keywords, chances are, you are getting almost no clicks at all. Think about how many times in a day you search for something on search engine and you realize how dependent you are on search engine to give us the latest information to help answer life’s most perplexing questions on just about everything. Its all about search and then getting its results. Basically when you search on a search engine, it provides you two types of search results.
Paid search (Some time we know as PPC).
Paid results, also sometimes called “pay per click” (PPC) advertising, can be tailored to reach exactly who you are trying to convert. Advertisers pay to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed at the top and to the right of organic search results. The fee you pay is based on the number of clicks or views you receive for your ads. The exact placement of the ads is determined by both a bidding process of ads and quality score of keywords.
Ads are nearly always displayed at the very top of a search result, or in a left/right sidebar. You can choose to reach users in a certain region, income or age bracket, workers in a certain industry or people of a certain education level or marital status.
Some people call organic search results “free clicks” because you are not paying Google, Bing or Facebook for the results, but this is far from correct. Most people are unable to perform true SEO on their own and will need to hire a professional to optimize their site. Organic search results also known as natural search results are the listings of Web pages returned by the search engine that most closely match the user’s search query based on relevance. A website can take advantage of organic search by submitting the website to Google to be indexed and then creating web pages that are based on certain keywords that the website is targeting.
Marketers use Search engine optimization tactics and various other such practices as incorporating the right keywords, backlinks etc. to get high search engine rankings. Those searchers report placing more trust in organic ads and being more likely to click on them. Searchers feel that a business with high organic search results has a true foothold on the market and their finger on the pulse of the industry in question.
The goal is to be in the first three or four rank on a search engine result page. The higher the ranking the more pronounced as advantageous. All the excellence disappear if your listing is not on the first page. The following image shows paid and organic listings on Google’s search page.
Which one is Better
The advantage of this approach paid search provides immediate top-of-the-page listings and greater click through rates and organic rankings give a business credibility and permanent search results. Paid search is a tricky area for websites. The organic results lend your business a voice of authority and evergreen search results while paid ads result in immediate top-of-page placement and higher actual sales when consumers are looking to make a purchase in the moment. Both paid search and organic search techniques should be used altogether as both are necessary to frame a firm search marketing strategy to drive traffic to your website.
Both are useful and both are derive traffic for your Blog/Website, so use as per your need and make huge traffic for your blog/site.